Spice Factory is a Tokyo-based creative agency and we had the exciting opportunity to rebrand their visual identity. The agency offers an all-round digital integration service ranging from digital consulting and website design to marketing and development. By collaborating with experts from each field, the agency brings innovative solutions to their client’s problems. To showcase their way of working, our rebrand was themed around the power of collaboration. We developed a geometric sans-serif typeface for the company, and created a symbol which is formed by stacking the letters of the company name "Spice Factory", just like the experts coming together to work as one team.