Alishan is one of the leading vegetarian and organic food import companies in Japan. It was founded in 1988 by a passionate American-Taiwanese couple, with the intention to share quality organic food and vegetarian food that was not as easily accessible to Japanese people at the time. 2018 marked their 30 year anniversary. We worked with them to rebrand their packaging with a new design showcasing their amazing history from the last three decades and the stories of how and who they import their carefully chosen products from. The new visual identity arose mainly from their headquarters in Saitama, which is an American-style red barn that they built. This is such a symbolic figure for them, therefore the red colour and the barn illustration are used across all the packaging. To highlight their close relationship with the farms, we added stories about where and by whom the products are grown. We also printed a personal message from the founder about their passion and vision for people to make healthy organic food choices - the very reason for Alishan in the first place. For the products that don't have customised packaging, we made barn-shaped stickers.
